John Brown’s award-winning magazines for RBS take the ideas of finance and banking and place them in a context with which customers can happily engage. 

Sense, our lifestyle magazine for retail customers, is exactly that – a place where good financial sense, smart tips and help from the Bank can yield rewards in terms of lifestyle, security, fulfilment and enjoyment – the things you really can ‘sense’.

Financial content in Sense is a step towards something real and rewarding, not just an end in itself. It successfully engages, entertains and helps customers across the UK – boosting both brand and bottom line.

Business customers, meanwhile, are hungry for support in making more of their organisation, so bespoke editions of Business Sense provide them with business content most relevant to them. Private Banking customers receive their own magazine, too.

“Private Banking is the best embodiment of our proposition that exists today,” said one senior RBS executive recently. A Private Banking manager summed up the views of his colleagues by explaining how its professionalism “gives us a competitive edge.”

John Brown’s bespoke approach means that whatever the readership, whatever the messages, our content cuts through, prompts action and stays relevant.