WFI’s success is measured in terms normally reserved for celebrated newsstand magazines.
 
It’s sold in 19 countries, boasts followers and regular contributors such as Raymond Blanc, Marco Pierre White and Gary Rhodes, and has a steady readership of over 1.5 million. It’s the subject of TV documentaries and newspaper column inches.

Waitrose account customers – who receive a complimentary copy – devour it, use it, follow it, and rave about it. 

It recently entered its 12th year. So here’s to 12 more years of cutting-edge food editorial, beautiful design and photography and the respect Waitrose Food Illustrated commands, both within the industry, and among people who enjoy great food.

All the things, in other words, that make Waitrose Food Illustrated such a success for Waitrose’s brand and bottom line.

 

So how well does our work perform for Waitrose?

Over to Kate Scally, Waitrose’s Manager, Marketing Communications: “WFI performs amazingly for us in terms of ROI. The business model generates significant sales uplift for a minimal cost investment. We know its readers are more loyal and the icing on the cake is that the PR it generates gives us a great share of voice and helps us to really add weight to our marketing plans.”