Waitrose catalogue aims to inspire customers

The first-ever Waitrose Food and Home catalogue is to be distributed from today (Monday) at Waitrose branches.  

Created, edited and produced by John Brown, the catalogue showcases a range of services from the brand in an inspiring and tempting way, including food made to order from Waitrose Entertaining and a fabulous wine selection. It also includes a new homeware and gifts assortment, specially designed for Waitrose customers and sourced both from Waitrose and John Lewis ranges.

The catalogue, which will be produced on a bi-annual basis in branches, has an initial print-run of one million copies.

It represents a major development in driving Waitrose’s online business. Waitrose was the first UK supermarket to abolish delivery charges for online grocery orders and this contributed to a 77 per cent growth in its internet sales in the first half of this year. “The catalogue is another indicator of Waitrose really competing online,” says Waitrose MD Mark Price. 

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