September 6-minute briefing out today

The latest edition of the John Brown 6-minute briefing, our email newsletter, lands in subscribers’ email inboxes today.

This time around Private Banking editor Alec Marsh gives us the lowdown on ‘nudging’, a potent concept in brand communications whereby marketers choose gentle persuasion over ramming the message home.

Also, head of planning Charlotte Putnum looks into her crystal ball and reveals what the future holds for branded content, while our latest video insight sees Alex Silcox, managing director of new business and international development, explain the challenges facing communicators in different world markets.

To view the September 6-minute briefing, click here.

To receive the bi-monthly 6-minute briefing, sign up here.

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