John Brown's Early Years magazine for the Department for Children, Schools and Families has beaten all benchmarks in its most recent round of audited research. 

"The research shows the magazine's rich, content-led approach is paying clear dividends," says George Theohari, Acting Editor of Early Years. "With an average of 39 minutes spent reading each issue, the magazine engages the traditionally time-poor early years workforce for far longer than the APA's average of 25 minutes for customer magazines."

And with nine out of ten respondents reading most or all of the content, Early Years' success bears out John Brown's belief in the power of great editorial content to engage and compel readers: an impressive 92% of recipients rate the magazine either good or (for a clear majority) very good, with news, features, books and ideas sections all hugely popular with readers. 

Of course, engaging readers is vital  but perhaps most satisfying for the Early Years team is the way our readers are acting on that content, with more than eight out of ten going on to implement the ideas and tips in the magazine in the context of their jobs; and six out of ten seeking out more information on topics discussed in the magazine, and going on to discuss these ideas with friends or colleagues.

The research, conducted as a reader survey from the DCSF, was sent to the 96,000 recipients of Early Years with the March 09 issue.

John Brown has published Early Years and its sister magazines for teachers, Primary and Secondary, for the DCSF since 2007, having published Teachers magazine since 2004.