Dorothy Perkins shopping guide relaunches with STYLE

John Brown has relaunched fashioner retailer Dorothy Perkins’ customer magazine STYLE.

The relaunch takes in a contemporary look and fresh content with an increased focus on editorial to engage the customer and provide much sought-after information about fashion trends and styling advice.

The print magazine also helps drive traffic to the Dorothy Perkins website, which now features an innovative e-zine version of STYLE on its homepage. The ‘page-turner’ software allows online visitors to browse the magazine and purchase any item with a single click. It’s the work of John Brown’s digital department, highlighting our truly integrated approach to content provision.

To view the STYLE e-zine for yourself, click here: Dorothy Perkins STYLE e-zine.

• 

Back to News