Digital Christmas at John Brown

John Brown has taken an original approach to Christmas cards for its 2009 greeting, to create an interactive online karaoke experience for friends and clients.
 
A film element is housed within an online karaoke booth, using technology provided by digital partner Overlay.TV. This allows visitors to record themselves joining in and then submit their version to be included on the website.
 
"This carol karaoke showcases John Brown original thinking and digital know-how and, to a lesser degree, musical talents," says Christian Ruland, Head of Digital. "It was created by recording a volunteer choir followed by a ukulele accompaniment by children¹s magazines editor Will Petty, then mixed together."

The video was also shot and edited together with the song in-house to create the final film. This was uploaded to Overlay.TV within a web page designed by the digital team.
 
To see the result ­ and join in if you're brave enough ­ visit http://www.johnbrownmedia.com/christmas09/default.htm

• 

Back to News